Privacy policy
Fabula Holdings Inc. ("we," "us," "our") is dedicated to protecting your privacy and ensuring your personal data is handled in accordance with applicable privacy laws, including the California Consumer Privacy Act (CCPA), California Privacy Rights Act (CPRA), and the General Data Protection Regulation (GDPR). This Privacy Policy explains how we collect, use, disclose, retain, and safeguard your information when you visit fabulacoffee.com ("the Site"). By using the Site, you consent to the practices described in this policy.
1. Information We Collect
When you interact with our Site, we collect various types of personal information to provide, maintain, and improve our services. This information falls into several categories:
Device Information: We automatically collect technical information about your device, such as the type of browser, IP address, time zone, and information on how you interact with the Site (e.g., pages viewed, search terms). This data helps us optimize the Site's performance, enhance user experience, and conduct analytics to understand user behavior. Device information is primarily gathered through cookies, web beacons, pixels, and log files. This data may be shared with third-party service providers, such as Shopify, to enable a seamless and personalized browsing experience.
Order Information: When you make a purchase, we collect information necessary to process your transaction, including your name, billing address, shipping address, payment details (such as credit card numbers), email address, and phone number. This information is essential for fulfilling your orders, processing payments, delivering products, providing customer support, and sending order-related notifications. We gather this data directly from you during the order process. In doing so, we share certain elements of this information with third parties, such as Shopify, payment processors, and shipping carriers, to ensure smooth and efficient order fulfillment.
Customer Support Information: If you contact our customer support team, we may collect additional personal information you provide during these interactions. This information is used solely to assist you, resolve your issues, and improve our services. We collect this information directly from you and may share it with third-party customer support service providers who assist us in delivering effective support.
Marketing and Communication Information: When you subscribe to our newsletter, participate in promotions, or otherwise engage with our marketing communications, we collect information about your preferences and your interaction with our promotional content. This includes your consent to receive marketing materials, survey responses, and participation in our loyalty program. We use this information to keep you informed about our products, services, and special offers tailored to your interests. We may share this information with marketing service providers to facilitate targeted advertising, analytics, and marketing communications.
Rewards Program Information: Our rewards program allows you to accumulate points based on your purchases and engagement with our services. We collect data on points earned, purchase history, and rewards redeemed to manage your participation in the program. This information is automatically collected when you engage in program activities, such as making purchases or referring others. Third-party loyalty program providers help us manage this program, and your participation in the program is governed by their terms and conditions.
SMS Campaign Information: If you opt-in to receive SMS messages, we collect your phone number, consent status, and message history. This information is used to provide you with SMS-based marketing and service updates. We collect this data when you voluntarily opt-in and may share it with third-party SMS platform providers strictly for the purpose of delivering messaging services.
2. Cookies and Tracking Technologies
To enhance your browsing experience and provide tailored services, we use various tracking technologies, including cookies, pixels, and web beacons. Cookies are small text files stored on your device that help us remember your actions and preferences, such as login information and shopping cart contents. Cookies are categorized as:
- Necessary Cookies: These are essential for basic website functions, including maintaining your session, managing the shopping cart, and providing secure login.
- Performance Cookies: These collect data on how you use the Site, allowing us to analyze and improve website performance.
- Advertising Cookies: These track your browsing activity to deliver targeted advertising and assess the effectiveness of our marketing efforts.
Cookies may be session-based (expire when you close your browser) or persistent (remain on your device until deleted). While you can manage your cookie preferences through your browser settings, please note that disabling cookies may limit certain functionalities of the Site. Additionally, blocking cookies does not fully prevent data sharing with third parties, such as advertising partners. We use third-party analytics tools, such as Google Analytics, to understand customer behavior and website usage. For more information on how to manage cookies, visit www.allaboutcookies.org.
3. How We Use Your Information
We use the personal information we collect for a variety of business and commercial purposes, including:
- Processing Transactions: We use order information to process payments, fulfill orders, manage returns, and maintain accurate customer records. By providing your payment information, you consent to our processing of this data to facilitate transactions.
- Enhancing User Experience: Device information helps us understand how you interact with our Site, enabling us to make improvements and optimize your experience. We analyze user behavior to refine the website's design, navigation, and content offerings.
- Marketing Communications: With your consent, we use your information to send newsletters, promotional offers, and marketing materials. We also use this data to personalize your experience, recommend products, and provide relevant advertisements based on your browsing history and interests.
- Customer Support: Customer support information is used to respond to inquiries, resolve issues, and improve customer service. We retain records of support interactions to enhance future customer experiences.
- Rewards Program Management: For users participating in our rewards program, we use collected information to track points, manage your account, and facilitate rewards redemption. This allows us to administer the program effectively and notify you of your point balance and available rewards.
- Analytics and Research: We use aggregated data to conduct internal analytics and research to better understand customer behavior, preferences, and market trends. This helps us improve our product offerings, marketing strategies, and business operations.
4. Sharing and Disclosure of Information
We share your personal information with third-party service providers and partners to fulfill our business functions. This includes, but is not limited to:
- Shopify: We use Shopify as our e-commerce platform, which manages various aspects of our online store. Shopify collects and processes your information to facilitate transactions, manage inventory, and deliver an optimized shopping experience. You can learn more about Shopify's data handling practices in their Privacy Policy.
- Payment Processors and Shipping Carriers: To process payments and ship orders, we share relevant personal information with payment gateways, credit card processors, and shipping carriers. These parties are authorized to use your information only as necessary to provide their services.
- Marketing Partners: We may share your information with marketing partners for the purpose of delivering targeted advertising and measuring campaign effectiveness. This may include sharing data collected through cookies and other tracking technologies.
- Compliance with Legal Obligations: We may disclose your information to comply with applicable laws, regulations, court orders, or governmental requests. Additionally, we may disclose information to protect our rights, prevent fraud, and ensure the safety of our users.
5. Legal Basis for Processing Personal Information (For EU Residents)
If you are a resident of the European Economic Area (EEA), our legal basis for processing your personal information is governed by the GDPR. We process your information under the following bases:
- Consent: We process your information based on your explicit consent for activities like marketing communications and participation in our rewards program.
- Contractual Necessity: We process information to fulfill our contract with you, such as processing payments, fulfilling orders, and providing customer support.
- Legitimate Interests: We process your information to pursue legitimate business interests, such as improving our services, marketing activities, and website analytics, provided these interests do not override your rights.
- Legal Obligations: We process personal information to comply with our legal and regulatory obligations, including record-keeping, reporting, and responding to legal requests.
6. Rights of California Residents (CCPA and CPRA Compliance)
If you are a resident of California, you have specific rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). These include:
- Right to Know: You have the right to request information about the personal data we collect, use, disclose, and sell. Upon request, we will provide details about the categories of personal information collected, the sources of collection, the business purposes for collection, and the categories of third parties with whom we share this information.
- Right to Delete: You have the right to request the deletion of your personal information, subject to certain exceptions, such as data needed for completing a transaction, detecting security incidents, or complying with legal obligations.
- Right to Opt-Out: You have the right to opt-out of the sale of your personal information. While we do not sell personal information in the traditional sense, certain sharing practices may constitute a "sale" under CCPA. You may exercise this right by contacting us or using the "Do Not Sell My Personal Information" link on our website.
- Right to Correct: You have the right to request corrections to any inaccurate personal information we hold about you.
- Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights. This means we will not deny you services, charge different prices, or provide a different level of service based on your privacy preferences.
7. Data Retention and Security
We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, unless a longer retention period is required or permitted by law. When determining the appropriate retention period, we consider the nature and sensitivity of the data, potential risk of harm from unauthorized use, and applicable legal requirements.
To safeguardand protect your personal information, we implement security measures designed to safeguard your data from unauthorized access, disclosure, alteration, and destruction. These measures include encryption, secure storage, and access controls. However, no method of transmission over the internet or electronic storage is 100% secure; therefore, we cannot guarantee absolute security.
8. International Data Transfers
If you are accessing our services from outside the United States, please be aware that your information will be transferred to, processed, and stored in the United States. The data protection laws in the United States may differ from those in your country of residence. For individuals in the EEA, data transfers are made in compliance with GDPR requirements, using appropriate safeguards, such as standard contractual clauses or reliance on privacy frameworks approved by regulatory authorities. We ensure that any transfer of your personal information is compliant with applicable data protection regulations.
9. Automated Decision-Making and Profiling
We do not engage in fully automated decision-making that has a significant legal or similarly substantial effect on individuals. While we use automated tools for processing orders, marketing communications, and website analytics, these do not have legal or otherwise significant effects on you. If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making. We rely on limited automated processes, such as Shopify's fraud prevention mechanisms, which use temporary denylists of IP addresses associated with repeated failed transactions.
10. Cookies and Tracking Technologies
Our use of cookies and similar technologies allows us to provide essential website functionalities, improve performance, and deliver tailored advertising. Cookies are small data files stored on your device when you visit our Site. They allow us to remember your preferences, monitor usage, and provide insights into how our Site is being used. Cookies may be session-based, expiring when you close your browser, or persistent, remaining on your device until deleted. We use different categories of cookies:
Necessary Cookies: These cookies are essential for the basic operation of our Site. They facilitate functions like logging in, keeping track of items in your cart, and navigating between pages securely.
Performance and Analytics Cookies: These cookies collect information about how you use the Site, allowing us to analyze traffic, identify trends, and improve user experience. We use third-party analytics providers, such as Google Analytics, to track visitor interactions and generate reports on website activity. You can opt out of Google Analytics by visiting https://tools.google.com/dlpage/gaoptout.
Advertising Cookies: We use advertising cookies to display personalized ads based on your browsing behavior. These cookies collect information about your interactions with our Site, products viewed, and purchases made. This data may be shared with our advertising partners to tailor ads shown to you on other websites. To opt out of targeted advertising, you can adjust your cookie preferences in your browser settings or use opt-out tools provided by our advertising partners, such as Google, Facebook, and Bing.
Managing Cookies: Most web browsers accept cookies by default. However, you can adjust your browser settings to block cookies or alert you when cookies are being sent. You can also delete cookies stored on your device. Please note that disabling cookies may limit the functionality of our Site, affecting your user experience.
11. Minors and Children’s Privacy
Our Site is not intended for individuals under the age of 16. We do not knowingly collect personal information from children. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately. We will take prompt steps to delete such information from our records. If we become aware that we have inadvertently collected personal information from a child under 16, we will delete it as soon as reasonably possible.
12. Your Rights
Depending on your location and applicable laws, you may have specific rights regarding your personal information:
Access and Portability: You have the right to request access to the personal information we hold about you. We will provide you with a copy of this data in a portable format upon request.
Correction: If you believe that any information we hold about you is inaccurate or incomplete, you have the right to request that we correct it.
Erasure: You may request that we delete your personal information, subject to certain exceptions, such as information we need to retain for legal, contractual, or security reasons.
Opt-Out of Marketing Communications: If you no longer wish to receive marketing communications from us, you can opt out by using the unsubscribe link in the emails or by contacting us directly.
Do Not Sell My Personal Information (California Residents): California residents have the right to opt out of the sale of their personal information. While we do not sell personal information in the traditional sense, some data-sharing practices may be considered a "sale" under the CCPA. You can exercise this right by contacting us or using the "Do Not Sell My Personal Information" link on our website.
Automated Decision-Making and Profiling: If you are an EEA resident, you have the right to object to processing based solely on automated decision-making, including profiling. You can request human intervention in such processes.
To exercise any of these rights, please contact us using the information provided in the "Contact Us" section below. We may require additional information to verify your identity before processing your request. We will respond to your request within the timeframe required by applicable law.
13. Data Security
We employ a range of technical, administrative, and physical security measures to protect your personal information from unauthorized access, use, alteration, and disclosure. This includes encryption, secure storage, firewalls, and access controls. Despite our best efforts, no security measures are entirely foolproof. Therefore, while we strive to protect your information, we cannot guarantee its absolute security. In the event of a data breach that affects your personal information, we will notify you and relevant authorities as required by applicable data protection laws.
14. International Data Transfers
Your personal information may be transferred to and processed in countries other than the one in which you reside. If you are in the EEA, this means that your data may be transferred to countries outside of the European Economic Area. We use service providers, such as Shopify, that implement appropriate safeguards, including standard contractual clauses approved by the European Commission, to protect your data during these transfers. By using our Site, you consent to the transfer of your information to countries outside of your country of residence, including the United States, where data protection laws may differ.
15. Automated Decision-Making
We do not engage in fully automated decision-making that has a legal or significant impact on you. However, our e-commerce platform, Shopify, uses limited automated decision-making to prevent fraudulent transactions. This includes temporarily denylisting IP addresses associated with repeated failed transactions or potentially fraudulent activity. These measures are designed to protect our business and customers from fraudulent behavior. If you have questions or concerns about automated decision-making, please contact us.
16. Changes to This Privacy Policy
We reserve the right to update this Privacy Policy at any time to reflect changes in our practices, legal obligations, or operational needs. If we make significant changes to the way we handle your personal information, we will notify you by posting the updated policy on our Site and revising the "Last Updated" date at the end of this policy. We encourage you to review this policy periodically to stay informed about how we protect your information. Your continued use of our Site and services after any changes to this policy constitutes your acceptance of the revised terms.
17. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us at:
Email: help@fabulacoffee.com
Mail: Fabula Holdings Inc., 3479 Northeast 163rd Street Unit #2035, North Miami Beach, FL, United States.
We are committed to addressing your privacy-related concerns promptly and effectively.
Last Updated: September 26, 2024
