Privacy policy

Fabula Holdings Inc. ("Fabula," "we," "us," "our") operates fabulacoffee.com (the "Site"). This Privacy Policy explains what personal information we collect, how we use and share it, and the choices and rights you have. We sell and ship our products in the United States, and this policy is written to comply with applicable U.S. state privacy laws, including the California Consumer Privacy Act as amended by the California Privacy Rights Act ("CCPA").

1. Information We Collect

Device and usage information. Collected automatically when you visit: browser type, IP address, time zone, and how you interact with the Site (pages viewed, products browsed, clicks, scrolling, search terms). Collected through cookies, pixels, web beacons, log files, and session-replay technology (see Section 2).

Order information. When you purchase: name, billing and shipping address, payment details, email address, and phone number, used to process payment, fulfill and deliver your order, provide support, and send order notifications.

Customer support information. Information you provide when you contact our support team, used to assist you and improve our service.

Marketing and communication information. Your subscription preferences, survey responses, and interactions with our emails and promotions.

Rewards program information. Points earned, purchase history, and rewards redeemed, used to run the Fabula Rewards program.

SMS information. If you opt in to texts: your phone number, consent status, and message history, used to deliver SMS updates and offers.

2. Cookies, Pixels, and Tracking Technologies

When you load the Site, our pages load code from the service providers and advertising partners listed below. Some of that code runs before you make any choice. You can turn the non-essential categories off at any time through Your Privacy Choices in the footer (Section 5). We use the following categories:

Necessary. Essential for the Site to work: sign-in, cart, checkout, subscriptions (Recharge), fraud prevention (NoFraud and Shopify), the accessibility widget, and our consent-preference tool (Pandectes). These cannot be switched off.

Performance and analytics. Help us understand how the Site is used so we can improve it. We use Google Analytics, Microsoft Clarity, and Intelligems (A/B testing of page layouts and prices). Clarity provides heatmaps and session replays, recordings of page interactions (clicks, scrolling, mouse movement) that our team reviews to find and fix usability problems. Clarity is configured to mask the text you type into forms, does not run on checkout pages, and does not run for visitors who have opted out.

Advertising. Used to measure our marketing and show you relevant ads on other platforms. We use advertising pixels and tags from Meta (Facebook and Instagram), Google (Google Ads), TikTok, Microsoft, Applovin, Taboola, LiveIntent, and Vibe, managed in part through our tag-management provider, Elevar. These tools collect device identifiers and browsing activity on our Site and match them with the platforms' own data. This is the data practice you can opt out of; see Section 5.

Affiliate and referral. If you arrive from an affiliate, creator, or partner link, Awin, Impact, ShopMy, or Trybe records that referral so the partner can be paid. This uses a click identifier, not your name.

Email, SMS, and push. Klaviyo (email and SMS) and PushOwl (browser push notifications, only if you allow them) use onsite tracking to connect your browsing with your subscription so we can send relevant messages. They process this data as our service providers.

Reviews, rewards, and store features. Stamped (product reviews), Rise.ai (gift cards and rewards), In Cart Upsell, DropInBlog, and our social-login provider set cookies needed to run those features.

You can also manage cookies in your browser settings; blocking some categories may limit Site functionality.

3. How We Use Your Information

Processing transactions: payments, fulfillment, delivery, returns, and receipts.

Customer support: responding to inquiries and resolving issues.

Site improvement: analytics, A/B testing, and session replays to fix problems and improve design and navigation.

Marketing: sending newsletters, offers, and SMS (with your consent), and measuring and improving our advertising.

Rewards program: tracking points and redemptions.

Security and fraud prevention, and compliance with legal obligations.

4. How We Share Personal Information

Service providers (process data only on our instructions): Shopify (e-commerce platform and payments infrastructure), payment processors, shipping carriers, Klaviyo (email and SMS), PushOwl, Elevar (tag management), Recharge (subscriptions), Stamped, Rise.ai, NoFraud, Intelligems, customer-support and loyalty-program providers, and SMS delivery providers.

Advertising partners. This is a "sale" or "sharing" under California law. We disclose device identifiers, browsing activity, and purchase events to Meta, Google, TikTok, Microsoft, Applovin, Taboola, LiveIntent, and Vibe for cross-context behavioral advertising (measuring our ads and reaching likely customers on those platforms). We do not sell your personal information for money, but California law treats this kind of disclosure as a "sale" or "sharing," and you have the right to opt out of it at any time (Section 5). We do not knowingly sell or share the personal information of consumers under 16.

Affiliate networks. Awin, Impact, ShopMy, and Trybe receive the referral identifier and order value needed to pay the partner who referred you.

Legal. We may disclose information to comply with laws, regulations, court orders, or governmental requests, to enforce our terms, prevent fraud, or protect the safety of our customers and business.

5. Your Privacy Choices (Opt Out of Sale, Sharing, and Non-Essential Tracking)

Your Privacy Choices link. Every page of the Site has a Your Privacy Choices link in the footer. It opens a preferences panel where you can choose Deny all or switch off Functional, Performance, and Targeting cookies individually. Your choice takes effect immediately and is remembered on that browser. You can also use the toggle at fabulacoffee.com/pages/your-privacy-choices. When you opt out, we display "Opt-Out Request Honored" and our advertising and analytics tags stop collecting data from your visits on that browser.

Global Privacy Control. If your browser sends a GPC opt-out preference signal, we honor it automatically and display "Opt-Out Preference Signal Honored." No account or login is required.

Marketing emails and texts: unsubscribe anytime via the link in any email or by replying STOP to any text. Push notifications: turn them off in your browser's site settings.

Google Analytics: you can additionally opt out at tools.google.com/dlpage/gaoptout.

6. Notice at Collection (California)

At or before the point of collection, this section tells California residents what we collect and why.

Category	Examples	Purpose	Disclosed to	Sold or shared?
Identifiers	Name, email, phone, address, IP address, device IDs	Orders, support, marketing, advertising	Service providers; advertising partners	Yes (device identifiers; opt-out available)
Commercial information	Products purchased or considered, order history	Fulfillment, rewards, marketing, advertising	Service providers; advertising and affiliate partners	Yes (purchase events; opt-out available)
Internet activity	Pages viewed, clicks, session replays	Analytics, site improvement, advertising	Analytics and advertising partners	Yes (browsing activity; opt-out available)
Payment information	Card details (processed by payment processors)	Processing transactions	Payment processors only	No
Approximate location	Derived from IP address	Shipping estimates, fraud prevention, analytics	Service providers	No

We do not collect sensitive personal information as defined by the CCPA beyond what is needed to process payments, and we do not use it to infer characteristics. We retain personal information as long as needed for the purposes above: order records for as long as required by tax and accounting law, marketing data until you unsubscribe or ask us to delete it, and analytics data per our providers' retention settings. We then delete or de-identify it. To opt out of sale or sharing, use Your Privacy Choices.

7. Rights of California Residents

Right to know and access: request the categories and specific pieces of personal information we have collected about you, the sources, purposes, and the third parties we disclose it to.

Right to delete: request deletion of your personal information, subject to legal exceptions (for example completing transactions, security, legal compliance).

Right to correct: request correction of inaccurate personal information.

Right to opt out of sale or sharing: via Your Privacy Choices or a GPC signal, as described in Section 5.

Right to non-discrimination: we will not deny you products, charge different prices, or provide a different level of service because you exercised your privacy rights.

How to submit requests: the Your Privacy Choices page, email help@fabulacoffee.com, or phone 1-844-432-2852. We verify requests by matching the information you provide against our records, respond within 45 days (extendable once by 45 days with notice), and accept requests from authorized agents with proof of authority.

Financial incentive notice: our welcome discount (in exchange for joining our email and SMS list) and the Fabula Rewards program are financial incentives under the CCPA. Their value is reasonably related to the value of the data you provide (your contact information and purchase history, used for marketing). Participation is optional; you can join via our signup forms and withdraw anytime by unsubscribing or contacting us.

8. Rights of Residents of Other States

Residents of Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Texas, Utah, Virginia, and other states with comprehensive privacy laws have similar rights: to access, correct, delete, and obtain a copy of your personal information, and to opt out of targeted advertising, sale of personal data, and significant profiling. Use the same methods as in Section 7. Where GPC is recognized in your state, we honor it. If we decline a request, you may appeal by replying to our decision email; if the appeal is denied, you may contact your state Attorney General.

9. Data Retention and Security

We retain personal information only as long as necessary for the purposes described in this policy or as required by law, considering the sensitivity of the data and the risk of harm from unauthorized use. We protect it with technical, administrative, and physical safeguards including encryption, secure storage, firewalls, and access controls. No method of transmission or storage is 100% secure; if a breach affects your personal information, we will notify you and regulators as required by law.

10. Children's Privacy

The Site is not intended for anyone under 16, and we do not knowingly collect, sell, or share personal information of consumers under 16. If you believe a child has provided us personal information, contact us and we will delete it promptly.

11. Visitors from Outside the United States

We sell and ship only within the United States. If you access the Site from elsewhere, your information will be processed and stored in the United States, where data-protection laws may differ from those of your country.

12. Automated Decision-Making

We do not make fully automated decisions that produce legal or similarly significant effects about you. Our platform, Shopify, uses limited automated fraud-prevention (such as temporarily denylisting IP addresses linked to repeated failed transactions), and NoFraud screens orders for payment fraud, to protect customers and our business.

13. Changes to This Policy

We may update this policy to reflect changes in our practices or the law. We will post the updated version here and revise the "Last Updated" date; for material changes, we will provide additional notice on the Site.

14. Contact Us

Email: help@fabulacoffee.com

Phone: 1-844-432-2852

Mail: Fabula Holdings Inc., 3479 Northeast 163rd Street Unit #2035, North Miami Beach, FL 33160, United States

Last Updated: September 23, 2026