Whereas our ancient ancestors used to consume collagen every day, the majority of people are not meeting their daily collagen needs through their diet.
To make matters worse, the body begins producing less collagen as we age - a significant decline of 1.5% starting as early as our 30’s.

As a result, the structural integrity of the skin declines, wrinkles form, and joint cartilage weakens causing nagging aches and pains that tend to worsen with each passing year.
This is especially true for women as a dramatic reduction in collagen synthesis occurs after menopause.
In fact, by the age of 60 years, a considerable decline in collagen production is normal in women.